If there is any single thing that would attest the marketing genius of this amazing chain, it would be this! When the book arrived for review, it came with a sample of the famed Vada Pav that had now gained great popularity. It was a clear attempt to make the reader decide for themselves about the credibility of the chain, and I was frankly amazed at the unique technique that told me why the author’s venture, Goli Vada Pav, stands apart from its counterparts.